Pay Per Click Campaign Management Services

Pay Per Click (PPC) advertising is a very robust form of Internet marketing. Whether you are a startup company or you have been in business for decades, Pay Per Click (PPC) marketing is very flexible and can be tailored to fit any size budget. PPC advertising gives you the ability to be at the top of the search engines and getting more traffic within minutes. We can control how much you spend per click on each keyword phrases. We can even control what hour of the day and which days of the week your ads are displayed. The coolest part of all is that you only pay for the traffic that actually visits your website.

What is Pay Per Click Advertising

For those of you who are not familiar with PPC (Pay Per Click) advertising, it allows you to pay a per click fee to have an ad for your business listed on the major search engines. Any company (big or small) can set up a PPC account on the different search engines and bid on placement for the keywords that matter to your business, products or services. Pay Per Click ads are commonly shown on the top (in pink or blue), the right side and the bottom of the SERPs (Search Engine Results Pages). PPC ads are usually referred to as Sponsored Links, Sponsored Results, Sponsored Listings, Paid Listings or Featured Listings on the search engines.

Why Us For Your PPC Management Needs

Chapman Solutions has been managing Pay Per Click (PPC) marketing campaigns for years. We are very good at properly structuring and organizing PPC campaigns to deliver a better return on your investment. Our PPC Services are focused on Sponsored or Content Match advertising on the 3 main search engines; Google, Yahoo! and MSN.

Chapman Solutions Full Service Pay Per Click Management

As part of each PPC advertisement management service program, we perform a great number of tasks. Specifically these tasks include:

Keyword Research and Selection: Whether you have an existing pay per click campaign or not, we perform keyword research to ensure the campaigns are utilizing the most effective keyword phrases.
Creative Development: To maximize the clicks your ads get and the rates at which those visitors convert we will help you write unique and creative titles and descriptions for your ads.
Landing Page Identification: To improve the quality score of your campaign and yield better conversions, we will identify the best/most relevant pages that currently exist on your site and direct your PPC traffic to those pages. If your site isn’t constructed in a manner to accommodate this method we will recommend improvements or alternative means to facilitate site level conversions.
Implement Campaign Tracking: We will work with your website team to implement tracking codes that will allow us to track conversions that originate from your PPC campaigns.
PPC Account Settings: We will set up and monitor the numerous Account and Campaign Settings (daily max spend, geo-targeting, match type, A/B split testing, etc.) to help achieve your marketing and business goals.
Campaign Improvements: We will suggest and implement PPC campaign improvements, including changes to Title/Description copy, keyword list modifications, and bid adjustments.
PPC Bid Management: We provide PPC bid management tasks including bid gap monitoring, bid price changes and bid position maintenance.
PPC Month Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends. We then hold a conference call to discuss previous month activities and next steps.